In this episode of the Pie Guy Podcast, host Matthew Walker sits down with Dane Storrusten, Vice President of Creative & Brand at the NFL, to explore the art of sports branding. From his unique journey to designing iconic NFL team logos and uniforms, Dane shares insights on balancing tradition and innovation, meeting fan expectations, and leveraging technology like AI in the creative process. They dive into the collaborative nature of design, the importance of ownership, and the future of sports branding, with highlights from projects like the Chargers’ rebrand and NFL 100. Tune in for a behind-the-scenes look at how passion and communication shape the NFL’s creative landscape.

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