The 2025 midterm elections have just concluded with may surprising and crucial results in the senatorial and partylist races. We are joined by Prof. Arjan, Assistant Professor at Ateneo de Manila University, seasoned campaign consultant and Political Analyst. We discuss what makes a good campaign, election spending, endorsements, coalitions and how they affected the results of the Senatorial and partylist elections.You can follow Arjan at the following links:Facebook: https://www.facebook.com/arj.aguirre.9X (formerly twitter): @arjaguirreEmail: [email protected]:00 Intro1:20 Arjan's Campaign Experiences4:40 Basic Principles of a good campaign12:10 Adjusting to difficult campaigns17:30 Campaign Strategies backfiring24:20 Endorsements31:00 On the Senatorial Magic 1236:00 On Imee Marcos and Camille Villar39:30 On Bam Aquino and Kiko Pangilinan45:30 Arj's advice to Alyansa team53:00 Arj's Advice to Duterten59:00 Partylist results1:09:00 Final Remarks

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