Episode Synopsis "Accounting for Innovation"

Using accounting and economics to explain the importance of investing in design and innovation. Episode 3 explores two articles from 2009 that are still important today for their look into the business case for design.

Listen "Accounting for Innovation"

More episodes of the podcast The Peter J Thomson Podcast

• Building a Venture Capital Platform
• Mistakes people make when starting a website project
• The Uncertainty Principle In Marketing
• What is a strategist?
• Value Proposition Canvas
• Ad Agencies vs Management Consultants
• Marketing vs Design
• How Value Your Intellectual Property
• Accounting for Innovation
• The Business Case For Design
• Why I Love Design