Feeling stuck competing with $150 sessions? In this episode, Ina redefines what luxury really means in pet photography, and it's not what you think. Discover how to position your business as a premium experience without needing a commercial studio or gold foil packaging, and learn the mindset shifts that helped Ina's clients invest $2,000-$6,000 regularly (with one $11,000 sale!) all from her home studio.Why luxury isn't about expensive packaging or fancy studiosThe difference between problem-solving marketing vs. building desire (crucial for luxury positioning)The real reason clients invest in premium pet photography5 practical steps to add luxury touches to your client experience without breaking the bankHow to separate your money beliefs from your clients' realityWhy "charge your worth" advice can actually be dangerousAudit your client experience (not your price list!) and ask:Where can I add something small but memorable?How can I simplify my communication?What would make my clients feel more confident and excited?Where can I build trust sooner in the process?Want to Be Coached Live?Interested in being featured on a future coaching episode?⁠Apply here⁠Connect with InaInstagram: ⁠@inaj.thepetphotoceo⁠Email: ⁠[email protected]⁠Mentoring & Coaching for Pet Photographers: ⁠Learn More⁠12-Month Marketing Workshop Waitlist: ⁠Join the Waitlist⁠If this episode shifted how you think about positioning your business, screenshot this episode and tag ⁠@inaj.thepetphotoceo⁠ on Instagram, I'd love to hear what resonated with you!And if you found this valuable, please leave a review on Apple Podcasts or Spotify. It truly helps other pet photographers discover the show.💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

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