"Public Affairs - from a firefighter to a business enabler?" - this is the topic in this episode of the Persuaders Podcast - the only podcast only about Public Affairs...      In this episode we cover one of the biggest challenges in the Public Affairs departments across Europe right now: How Public Affairs can earn legitimacy.       To explore this topic, I have invited Jacob Lund Nielsen in to the studio.    Jacob Lund Nielsen has a long and impressive career in Brussels especially known for founding Cabinet DN, his time at Teneo as well as Rud Pedersen - Jacob is a founder, CEO and advisor.        In the podcast we discuss:     - Why Public Affairs is stuck in some organisations - and what are the signs?     - Being typecast - born out crisis - why does this become a problem?      - The lack of business skills in Public Affairs     - How has Public Affairs evolved as a function (and discipline) in organizations? Including the relationship to Comms     - What has changed in society and internally in organizations that call for changes in Public Affairs?     - How can Public Affairs become a business enabler? What happens if it doesn't?      - KPIs and measuring - a necessary evil to earn legitimacy?     Hope you will enjoy the episode as much as we did.     Check out www.anderskopp.com for more resources about Public Affairs.   Host: Anders Kopp   Producer: Sidsel Kaae Nørgaard 

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