ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The Rental Car Market: Marketing Strategies"
Episode Synopsis
Colm Brady - Business Development Director, Europecar Ireland is interviewed in this podcast. We discuss a number of aspects of the car rental market; both domestic and international.
Buyer behaviour in the car rental market, understanding the distribution system, the differences between B2B and B2C markets, and the marketing strategies employed.
Buyer behaviour in the car rental market, understanding the distribution system, the differences between B2B and B2C markets, and the marketing strategies employed.
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