In this interview MD of Pembroke Communications, Mick O'Keefe joins me for a wide ranging discussion on the relationship between Sports and Sponsorships. Pembroke Communications recently conducted survey research around sponsorship at Electric Picnic, and Mick shares some of the main findings. Among the brands discussed are #Bacardi #Heineken #Vodafone #ElectricIre Also joining us for the discussion is Philip Peake Sales, Operations & Commercial Manager at Irish Greyhound Board Harold's Cross racecourse.

We also discuss the PR dimensions around the Arthur's Day controversy 

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