In this podcast I'm joined in studio by Ron Immink from BookBuzz and on the telephone by Hans Eysink Smeets author of best-seller Porn for Bankers . In the book Smeets describes how porn and other sectors had to drastically reinvent their retail models, managed to survive, and created a whole new set of rules that led them to become something our bankers are looking after for so long: truly customer centric. Our radio interview covers many of the themes in the book and can provide good insights for any marketers.

I'm also joined by Michelle Thornton from Hotel Solutions who talks about trends in the meetings marketplace.

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