In this podcast Dave O'Sullivan from Ignition Brand Consultants and Hugh Hick, correspondent on The Persuaders, discuss some of the issues revolving around the Olympics and brand sponsorships, with a particular focus on the main sponsors in Ireland - Electric Ireland who are the offical Team Ireland sponsors and Cadbury who are the sponsors of broadcast and internet coverage on RTE Olympic coverage. 

There is also an interview with Bill Tinley, President of On Campus - On Campus represent the conference and accommodation interests of the seven universities in the Republic of Ireland.

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