ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "No 49: From Boxy to Family; marketing Volvo cars"
Episode Synopsis
Volvo marketing is examined in this extended interview with Adrian Yeats, Sales and Marketing Manager of Volvo Cars ( Ireland ). The challenges of repositioning the car from its emphasis on safety to a more family oriented positioning are explored, as is the branding strategy.
Also, don't forget to take a look at my monthly television show, The Media Show, which is aired on cable television here in Ireland and is now online at Mediashow.ie
Also, don't forget to take a look at my monthly television show, The Media Show, which is aired on cable television here in Ireland and is now online at Mediashow.ie
More episodes of the podcast The Persuaders Marketing Radio Show & Podcast
Charities Marketing
19/10/2024
Retail Media Trends
29/10/2022
Dublin Tech Summit 2022 #DTS2022
29/07/2022
Hospitality Market Post-Covid
30/01/2022
2021 Immersive Technology Review
30/12/2021
Christmas Adverts 2021
20/12/2021
In God we trust