In this Podcast, I have uploaded a number of episodes of A Brief Word on Branding which is a regular feature on the radio show. Presented by Gerard Tannam of Islandbridge.com Brand Direction, the series is an insightful take on the challenges faced by brand builders everywhere. Gerard offers a unique perspective on the branding strategies employed by companies such as Guinness and Nike and contextualises them in the maelstrom of the modern consumer era.

Check out the Islandbridge website for further articles on the topic of branding and real life examples of branding projects in progress. http://www.islandbridge.com

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