How do I write a press release? Who do I send it to? How do I know if anyone will read it? Welcome to The Perfect Press Release - Your expert guide lifting the lid on the PR secrets that will make your message impossible to ignore. I'm Tom Clarke, a self-confessed press release geek and experienced PR professional. In this podcast series, I will share the skills that will allow you to effectively use your press releases to tell your company's stories. We'll talk about ways to engage journalists and get their buy-in. We'll explore where to send your press releases when you've written them - and how to get the best value out of distribution services. Plus we'll look at all the tricks you can use to make your press release stand out above all the others.   (Music: Intriguing Potential by Northern Points)

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