In this episode Stuart and William explore and examine a question from listener James in Greater Leys, Oxford, England, "Is the use of celebrity a good thing for getting across the awareness of the ecological emergency we're in? People I know hate certain celebrities, and immediately switch off to anything or any campaign that these celebrities are engaged with. For example, Jamie Oliver campaigned to improve school meals. Some parents I know were happy for their kids to eat crap meals, if it meant they didn't have to agree with Jamie Oliver".

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