In this episode with Afton Brazzoni, we talk about the ins and outs of content marketing, and how to use it to illuminate your brand in a meaningful way.
Afton is the founder of Scribe National, a content studio that helps B2B companies and entrepreneurs catapult their sales with undeniable brand messaging, strategic content plans and impeccable writing. 
With 12 years of experience in marketing and communications, Afton’s mission is to help her clients unleash their brilliance with the written word. She's had the pleasure of working with over 50 clients worldwide during her three years as founder of Scribe National — the majority being repeat customers — including billion-dollar enterprises and others among Canada’s 50 fastest growing companies.
Afton is a passionate writer and storyteller who started perfecting her craft even in childhood. She talks about creating high value content, infusing storytelling strategies in your brand messaging, and shares some great tips and tricks when it comes to content marketing.
Listen in as we talk about:

Using long-form content to effectively illuminate your brand. Afton shares the secret behind using long-form content to shine a light on your brand and overall message.
The role storytelling plays in connecting with and teaching people about a brand or a business. How does the story behind your brand or business impact the person receiving the message? Afton shares how we can leverage storytelling to create more unity. 
Using content marketing to build meaningful connections with clients. How can we use content marketing to build meaningful relationships and connections with our existing and potential clients? Afton shares her best secrets with us.
Key tips to improve your content marketing. In order to have an impact with your content and your marketing, there are key tips every business owner should implement. Afton sheds light on her must-know tips for improving your content marketing.

 
Connect with Afton:

Website: https://www.scribenational.ca
Instagram: @aftonbrazzoni https://www.instagram.com/aftonbrazzoni/
Facebook: @scribenational https://www.facebook.com/scribenational
LinkedIn:

Afton Brazzoni https://www.linkedin.com/in/aftonaikens/
Scribe National: https://www.linkedin.com/company/scribenational/



 
 Shared by Afton:

The Incubator with Eleanor Beaton https://eleanorbeaton.com/work-with-us/the-incubator/

 
Connect with Tiana:

Website: https://tianafech.com
LinkedIn: Tiana Fech https://www.linkedin.com/in/tianafech/
Instagram: @tianafech https://www.instagram.com/tianafech/
Facebook: @tianafech https://www.facebook.com/tianafech
Book: Online Course Creation 101: A step-by-step guide to creating your first online course https://amzn.to/3BujR21 

 
USING LONG-FORM CONTENT EFFECTIVELY TO ILLUMINATE YOUR BRAND
What is long-form content, and how can you use it effectively to illuminate your brand?
In a world where peoples’ attention spans are becoming shorter, there is a lot of competition in terms of what's out there for people to consume. In order to stand out from the crowd and grab your audience’s attention, your content has to be really good. 
Afton talks about the power of long-form content, and what makes it successful. When she’s referring to long form content, she means long form blog posts, written customer stories, case studies and e-books. The power in this type of content is its longevity and the ability to educate on a profound level. That, and the ability to give readers depth and detail on a specific topic is what allows long form content to shine. You can give more context in longer pieces of content, which becomes more valuable for your reader.
 

THE ROLE STORYTELLING PLAYS IN CONNECTING WITH AND TEACHING PEOPLE ABOUT A BRAND OR A BUSINESS
“People love stories. It helps build trust. It helps build recognition and quite frankly, it's just a more interesting way of connecting with people.”
Consumers have a ton of choices these days.

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