Foti graduated with a degree in finance in 2007 but, quickly pivoted into digital marketing a year later as the first non-engineer hire at the managed hosting provider, EuroVPS. Fast forward a decade and in 2018 he launched his startup called GrowthMentor which helps founders and marketers connect with vetted mentors.
Questions we covered include:

Why did he create GrowthMentor?
How would he describe his job as a founder?
What are some of his weekly and monthly challenges?
What resources would he recommend to someone who’s new to growth marketing?
What new marketing skill is Foti learning right now (PREVIEW: it’s a skill with three letters)?
When is the right time for a business to hire a growth marketer and do they need to be a full-time employee?
What interview questions should entry-level growth marketers know how to answer?
What are his favorite MarTech tools?
Why does he think people are too obsessed with personal branding?

You can connect with Foti via LinkedIn - https://www.linkedin.com/in/fotis-panagio
Demand Curve’s slack channel (I’m in here too by the way) - https://www.demandcurve.com/slack
Neil Patel’s advice on why you need to STOP studying digital marketing - https://www.youtube.com/watch?v=_2BIMXX7lbQ
And here’s another great episode about growth marketing that you can check out, the guest is Agata Krzysztofik who recommended me to Foti - https://anchor.fm/kennysoto/episodes/Interview-with-Agata-Krzysztofik---Want-to-Win-as-a-Growth-Marketer--Have-a-Growth-Mindset---Episode-60-e18lvt4

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