Alex is a former professional soccer player turned growth marketer and now works as a community growth manager at Funnel, a marketing data platform with over 1500 customers including Adidas, Samsung, and Havas. Prior to Funnel, Alex worked agency-side at Brainlabs building cross-channel digital growth strategies for brands such as Digicel & MARS.
Questions and topics covered:

The story on how he became a Growth Marketer.
Why did he join Funnel.io?
What are some of the weekly and monthly challenges Funnel’s marketing team faces?
What is his approach for testing several different marketing channels?
What are some go-to mental frameworks that he uses to help him develop and refine his marketing strategies?
What are some of Alexander’s marketing resources that he can’t live without?
Alexander’s list of favorite MarTech tools.
Characteristics he likes to see in job candidates.


You can connect with Alexander on:
LinkedIn - https://www.linkedin.com/in/alexander-ross-billington-0a2a1090/
Youtube - https://www.youtube.com/channel/UCVuHcUzOvfuIelublasK1Hw

Resources mentioned:
“How to Build an A/B testing Framework – Our VICE Framework Revealed” - https://mcgaw.io/blog/how-to-build-an-a-b-testing-framework-our-vice-framework-revealed/
The Knowledge Project hosted by Shane Parrish - https://fs.blog/knowledge-project-podcast/
The Digital Marketing Podcast by Target Internet - https://www.targetinternet.com/digital-marketing-podcasts/

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