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Listen "Ep. 11 Emily Taylor on How Digital Marketing Success is Defined by Behind-the-Scenes Strategies"
Episode Synopsis
Welcome to another episode of the Pennock Knockdown, the go-to podcast for digital marketing leaders seeking effective strategies and insights. In today's episode, we are thrilled to host Emily Taylor, the director of Product Management at ShotFlow. Emily and our host Nikki share a history dating back to their days at Cost Plus World Market, now known as World Market. Together, they dive into Emily's impressive career trajectory through various renowned brands like Banana Republic and L.L. Bean, leading her to her current role. 00:00 Career Path in Production & Management03:04 Photography Management Software for Studios07:59 E-commerce Platform Content Management Solution11:31 Metadata's Role in Brand Optimization15:54 AI-Enhanced Photo Management18:09 Brands Reinventing Customer Engagement23:22 Targeted Marketing for Beauty Products25:50 Reflecting on Early Career Challenges27:43 Reflecting on Past Work DaysVisit Pennock website: https://www.pennock.co/
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