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Listen "Why Patients Buy, The Problem (Part 2)"
Episode Synopsis
Research shows that problems get our attention and lead us to action much more effectively than solutions do.
Yet, most of us don't talk about problems when marketing to new patients.
We only talk about solutions.
This is likely the most expensive issue in medical marketing.
Yet, most of us don't talk about problems when marketing to new patients.
We only talk about solutions.
This is likely the most expensive issue in medical marketing.
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