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Listen "Why Patients Buy and Why They Don't"
Episode Synopsis
Jonah and Matty discuss a classic marketing book by Sean D'Souza called The Brain Audit. The book explains how the brain processes information and gives great insight into why patients "buy" or not.
In this episode Matty and Jonah talk about:
How the book "The Brain Audit" can apply to bariatrics
Why so many bariatric patients "slip through the cracks" along the journey
In this episode Matty and Jonah talk about:
How the book "The Brain Audit" can apply to bariatrics
Why so many bariatric patients "slip through the cracks" along the journey
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