In this week's episode, Mark Brigman chats with Matt Gray, VP of Global Partnerships @ Tealium. Tealium connects customer data– spanning web, mobile, offline, and IoT devices— so brands can connect with their customers. Tealium’s turnkey integration ecosystem supports over 1,200 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure. More than 1,000 businesses worldwide trust Tealium to power their customer data strategies. Mark and Matt discuss the growing importance of user data, privacy concerns, and the use and restriction of digital cookies. Users are demanding more privacy and some of these changes are making it harder for companies to provide value to end-users. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/podcast/) 

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