Keywordsbusiness strategy, service-based business, marketing, networking, entrepreneurship, commercial services, growth, partnerships, branding, customer relationshipsSummaryIn this conversation, Zachary Lloyd interviews Cody Staling, the owner of American Power Services, discussing his journey in building a service-based business. They explore the evolution of services offered, the importance of strategic partnerships, defining business focus, marketing strategies, and the future vision for the company. Cody emphasizes the significance of knowing one's 'why' in entrepreneurship and the value of building relationships over mere profits.TakeawaysAmerican Power Services specializes in commercial exterior facilities maintenance.The business evolved from pressure washing to include parking lot striping.Strategic partnerships can open doors to new opportunities.Defining a clear business focus is crucial for growth.Digital marketing is essential for B2B services.Reoccurring work is a key goal for sustainable business.Understanding your 'why' helps navigate tough times in entrepreneurship.Building relationships is more valuable than immediate profits.Growing too fast can lead to operational challenges.Networking with industry leaders can provide valuable insights. Sound bites"Our main goal is reoccurring work""There's a point of growing too fast""I look forward to doing this again"Chapters00:00 The Journey of American Power Services17:59 Building Relationships and Strategic Partnerships28:38 Vision for the Future32:59 The Importance of Knowing Your Why

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