Do you really understand how Google Ads works? This week Chris Schaeffer discusses the basics behind the very complex and changing system of how Google Ads keyword matching works. You can read the official Google documentation at the link below.Google Document: https://services.google.com/fh/files/misc/unlock_the_power_of_search_2022.pdfTry Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/oHcX91DKAY4Submit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod

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