Show Highlights: Definition of diversification. [02:28] Is diversification always objectively valuable in ag? [03:10] The diversification misnomer in the context of co-ops. [04:29] Perceived vs. real diversification. [08:27] Three critical risks of attempting true diversification. [13:01] What problems do we seek to resolve by diversification? [17:29] The fallacy that diversifying adds member value to co-ops. [21:18] Diversification vs. differentiation in agribusiness. [23:07] Advice to help rethink how to approach diversification. [24:44] If you are interested in connecting with Joe, go to LinkedIn: https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.

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