In this episode of The Optimized Mind, Dr. Kate is joined by Matthew Price, author of How-To-IQ: A Principled Approach to Making Smarter Decisions in Complex Times. The discussion focuses on the importance of emotional intelligence (EQ) in decision-making, emphasizing the human factor in organizations. The conversation touches on practical ways to help individuals and organizations recognize and overcome common biases and blind spots both in the workplace and at home. Matthew stresses the need to empower others to make sound decisions, which ultimately supports organizational growth and healthy family dynamics.Matthew Price is the Founder and Principal of MKP Strategies and the author of How-to IQ: A Principle-Based Approach to Smarter Decisions in Complex Times. With nearly 30 years of experience helping organizations navigate regulatory complexity, Matthew has built his career at the intersection of business strategy and compliance. He’s advised startups and Fortune 500s alike across sectors regulated by the FDA, EPA, OSHA, and beyond—transforming red tape into real opportunity.At the heart of Matthew’s work is a bold idea: when rules fall short, principles lead. His How-to IQ framework gives leaders the tools to think critically, act decisively, and scale their businesses with clarity—even in chaotic or heavily regulated environments. In his book and consulting work, he helps founders and executives make smarter decisions by focusing less on rigid rule-following and more on values, insight, and accountability.A trusted advisor, keynote speaker, and educator, Matthew is known for his candor, clarity, and ability to make complex systems actionable. He’s passionate about equipping leaders with the mindset and tools to grow from “one-man army” to sustainable organization—without losing their mission, values, or sanity in the process.To Learn More, visit:www.katelundspeaks.comListen to more episodes on Mission Matters:https://missionmatters.com/author/kate-lund

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