CEO of a $100-million digital media agency, angel investor, author of bestsellers and entrepreneur. Despite all that, most people know Gary Vaynerchuk as a social media personality with 1.4 million Facebook fans. In the new OMR podcast, he took the time to tell us how he built up his personal brand, how much time he invests daily in social media and what his primary goal in life is.

Gary Vaynerchuk’s journey from a child of Ukrainian immigrants to a champion marketer and investor with dreams of owning the New York Jets (2:27)
How did he build his brand on social platforms? (4:51)
How does Gary monetize his reach on various platforms? (7:39)
How does he use his personal brand to boost other businesses? (9:12)
How much time does he invest on his brand each day? (11:08)
How would he describe what he does? (12:30)
Did his celebrity help him acquire a large number of shares in Facebook and Twitter? (13:48)
How did he generate the money he used to purchase such shares? (16:49)
Why it’s important to be present on new platforms early on. (18:22)
Platforms: How are things on musically, Snapchat and Instagram? What could be the next big thing? (19:23)
What role do his books play? Is writing books still worthwhile? (21:02)
Why is it important not to outsource social media activities?(21:53)
How does he plan on reaching his goal of one day buying the New York Jets? And what does that say about his character? (22:51)
Is it risky having his companies dependent on his name and energy? (24:25)
“Planet of the Apps:” Along with Jessica Alba, Gwyneth Paltrow and Will.i.am (Black Eyed Peas), Gary is a panelist on a reality TV show. (26:13)
What are the current “quick wins” in marketing? (26:42)
What’s it like walking through New York as Gary Vaynerchuk? (28:22)
What can people in attendance look forward to hearing at the Online Marketing Rockstars Conference on March 3? What will Gary be sharing on stage? (30:13)
Who are some of Gary’s influences? Who are some speakers we need to know? (31:18)

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