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Listen "How Motley Crew CrossFit built a brand that stands out from the crowd "
Episode Synopsis
A conversation with Steven van Jaarsveld of Motley Crew CrossFit
We kick off the first episode of The Octiv Sweat Equity Podcast with a conversation with Steven van Jaarsveld, co-founder of Motley Crew CrossFit in South Africa. Motley Crew have been so successful in building a brand that encompasses more than just the workout - it’s a movement!
Mark and Steven discuss the starting days of Motley Crew, the challenges and wins along the way and how to build a brand that helps you to stand out from the crowd. Steven has a wealth of knowledge for any fitness facility owner and he shares it generously in this episode.
Topics covered include:
Motley Crew CrossFit’s founding story
How to build a brand that makes you stand out in the crowd
Company culture as the personality of the business
Steven’s tips to consider when opening up new gym locations
How to keep your coaches energised and enthusiastic
The importance of authenticity in your communication
Tips for a strong social media presence
We kick off the first episode of The Octiv Sweat Equity Podcast with a conversation with Steven van Jaarsveld, co-founder of Motley Crew CrossFit in South Africa. Motley Crew have been so successful in building a brand that encompasses more than just the workout - it’s a movement!
Mark and Steven discuss the starting days of Motley Crew, the challenges and wins along the way and how to build a brand that helps you to stand out from the crowd. Steven has a wealth of knowledge for any fitness facility owner and he shares it generously in this episode.
Topics covered include:
Motley Crew CrossFit’s founding story
How to build a brand that makes you stand out in the crowd
Company culture as the personality of the business
Steven’s tips to consider when opening up new gym locations
How to keep your coaches energised and enthusiastic
The importance of authenticity in your communication
Tips for a strong social media presence
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