Petter Gulli worked for 30 years in the advertising industry until he flipped the table in 2018. With 12 years to go according the new ICPP report he started his new company 12 Years, promoting hope and inspiring people not be discouraged by doomsday news. It was not a denial but a smart approach to moving people and companies into the right transformative process. In this podcast we go wide, talking about the challenges of transforming industries, consumer patterns and even politics. Tourism is definitely part of it, but since this is published just before Christmas, we will talk about our modern economy of overconsumption a bit as well. The books and websites mentioned at the end of the podcast are the following: Positive.news Humanprogress.org Reasonstobecheerful.world GoodGoodGood.co Not the End of the World - Hannah Ritchie Clearing the Air - Hannah Ritchie Human kind - Rutger Bregman The World is full of good people and good things happening :)

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