How Leaders Can Build a Sustainable Marketing Strategy

18/11/2024 47 min Temporada 1 Episodio 13

Listen "How Leaders Can Build a Sustainable Marketing Strategy"

Episode Synopsis

In this episode of The Next Interview, Doland White dives deep into leadership and marketing strategy with Brian and Lindsay Schlick, founders of Schlick Art, a visual marketing agency. They discuss their journey from working on cruise ships to running a successful business that empowers companies to align their marketing with their core values. The conversation covers topics like the importance of authentic leadership, overcoming the "shiny object syndrome" in marketing, and the power of a fractional Chief Marketing Officer (CMO) for scaling businesses. Brian and Lindsay share how they help organizations develop a sustainable marketing strategy that drives real engagement and growth. This episode is a masterclass on building lasting client relationships, prioritizing authenticity, and leading with a service-oriented mindset.