The Science of Attention with Khurrum Malik, CMO of Integral Ad Science

The Next CMO
11/07/2023 31 min Temporada 1 Episodio 103
The Science of Attention with Khurrum Malik, CMO of Integral Ad Science

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Episode Synopsis

In this episode of The Next CMO podcast, I speak to Khurrum Malik, the CMO of Integral Ad Science (IAS) and the science of attention and how it impacts your advertising strategy. IAS delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms.Learn more about the IAS research study on attention here: https://integralads.com/insider/driving-outcomes-viewability-research/

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