The Changing Landscape of Security Marketing with Gautam Mehandru, CMO of Illumio

The Next CMO
09/01/2024 36 min Temporada 1 Episodio 116
The Changing Landscape of Security Marketing with Gautam Mehandru, CMO of Illumio

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Episode Synopsis

In this episode, we speak to Guatam Mahandru, the CMO of Illumio, a cybersecurity company based in Seattle. They discuss the evolution of marketing in the B2B tech sphere, the creation of new categories of solutions, and the importance of targeting the right customer for their business model. Guatam explains the changing landscape of the market, the role of a modern CMO, and the importance of a strategic and data-driven approach in managing marketing operations. He also discusses the growth and expansion strategy for Illumio.

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