How do you thrive in private equity while maintaining local autonomy and driving growth? Meghann McNally, CMO of Wrench Group, shares her unique approach to leading marketing in a fast-growing, private equity-backed company. From scaling brand strategies in 27 markets across 14 states to navigating the challenges of a male-dominated industry, Meghann emphasizes the importance of hands-on leadership and data-driven decision-making. She also reveals how fostering curiosity, maintaining local connections, and balancing efficiency with personal touch have been key to Wrench Group’s success.

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