Do you want to get better at public relations? Perhaps grab some media opportunities? In this episode, Krystal Covington shares some great PR tips for small businesses.


About Krystal Covington
Krystal Covington helps businesses by developing strategic marketing and PR plans to reach new audiences. She currently lives in Denver, Colorado with her husband.

We got to know Krystal through Christopher Fous, from Woobamboo, a recent podcast guest. Krystal made it all happen and as we learn – incredibly – that was Christopher’s first podcast – if you are still to listen to it, do, he is inspirational. We were so impressed with Krystal, we wanted her to join us as a guest too.

How to master public relations with Krystal Covington
Krystal is a Networking Guru too
Krystal is an off the charts introvert! She never believed she would do networking because of it. She has those moments when she asks herself “am I really doing this?”.

Krystal founded Women of Denver. Women teach workshops and present different programmes for other members. Krystal rarely does the speaking, but she does greet everyone when they arrive. She battles her natural shyness to talk to strangers. Every week.

The big issue Krystal has had with traditional networking is that she doesn’t have a place there. She would walk in, without anything to say, except ‘hey, what do you do?’. Running her own group, she has natural authority, and members want to talk to her naturally because she founded the group. That makes it easier for Krystal to start a conversation. It gives her talking points.
Are you extrovert or introvert?
Go to https://www.16personalities.com

It’s a fun site and the shock truth about Graham is that he is seen by them as:

DEBATER (ENTP-A)

“Follow the path of the unsafe, independent thinker. Expose your ideas to the dangers of controversy. Speak your mind and fear less the label of ’crack-pot’ than the stigma of conformity. And on issues that seem important to you, stand up and be counted at any cost.”

Mind = 76% Extraverted
Energy = 67% Intuitive
Nature = 57% Thinking
Tactics = 53% Prospecting
Identity = 71% Assertive

Both Kevin and Krystal are INT-J – an ARCHITECT – imaginative and strategic thinkers, with a plan for everything!
Women of Denver
Krystal lives in the city of Denver. It’s 70 degrees in November!

Krystal founded Women of Denver to create professional women friends. She was too awkward at other’s event – prompted by her husband, she created a ‘deep topic’ group – all about limiting beliefs. That was comfortable for Krystal.

There were 5 people at the first event. The most Krystal ever had with the close-knit groups was 10.

Now Women in Denver has 1,000 members! A core group of 200 or so that consistently meet. That really is a success. They were featured in their local business journal. Krystal’s image was next to Donald Trump’s on the journal. Krystal’s was smaller, but hey.
Ted Talks, a step into Public Relations
On her Ted Talk, she couldn’t even see the crowd. She it for yourself…

https://www.youtube.com/watch?v=fAqStwFF6ZE

Krystal shared a story in the Ted Talk, about how her body reacted to being in a stressful situation, like networking. She found herself breaking out in “stinky stress sweat”!

The sweat would pour down!
Public Relations
Krystal fell into public relations. Someone challenged her to get local TV coverage for an event. She was working for a small 200 employee company. Someone said, we have this party tomorrow and as the marketer, I would have thought you’d have the TV people covering the event! Krystal, said, oh, but I didn’t think that was an expectation. Her colleague said, yes, but it doesn’t look like you have that capability!

Red rag, right?

So, Krystal looked up Google search “how do you get news to come out?” and it said just tell the news about your event!

She filled in the contact form on the TV news website.

Ver todos los episodios