#52 Our 2017 Goals and Objectives

13/01/2017 53 min
#52 Our 2017 Goals and Objectives

Listen "#52 Our 2017 Goals and Objectives"

Episode Synopsis

Graham's 2017 Goals
Graham’s business is called Finely Fettled. Graham explained 3 areas where he is focusing upon in his 2017 Goals.

Getting used to working with son Nathan as he starts living in Brazil in February. Nathan will be developing his internet business 123Mastering.com which is a trading business under Finely Fettled. If you or your friends produce music and want it to be mastered so the sound quality s suitable for playing on radio or sales via iTunes and other music sales platforms, then Nathan’s business, https://123mastering.com offers affordable pricing for studio quality service.
eSales Hub
Graham also works as a consultant with eSales Hub. See Graham’s blog post http://www.finelyfettled.co.uk/local-search/ They are experts at local search marketing. They answer the question – how do I grow my business with new customers without it costing the earth. They operate a pay as your grow pricing model. Local search replaces Yellow Pages. Imagine searching for something you want. Locally. You would enter several words into the search engine. These set of words are known as long tail keywords. Daily, Google has not seen around 20% of the keyword combinations. Long tail keywords are cheaper and they sort of indicate that someone has refined their search and wants to get on with a purchase. So eSales Hub will help optimise which keywords are most profitable for your business. They do this through tracking the keywords through the localised landing pages and the telephone call to action. It is better to have a telephone call than a form-fill because the individual is nearer to the sale. If you would like to find out more about local search for your business, call Graham on +44 1535 654930 or visit http://www.finelyfettled.co.uk/west-yorkshire-marketing-consultant/ and leave a message.
Graham’s passion is direct response
Local search, done the eSales Hub way is really “direct response search”. But, what gets Graham’s blood racing are direct mail campaigns. His business Finely Fettled handles all aspects of direct mail campaigns. Targeting the right people for instance. Graham markets the UK High Net Worth Database, which is regionalised. The database has recently been created to help marketers identify the kinds of people who will be most suited to their products and services. If your market to affluent individuals visit - http://www.finelyfettled.co.uk/high-net-worth-database/. Graham offers done-for-you direct response campaigns that target the right people, with the right message using what he believes is an ideal media for the affluent and many other audiences too. Direct mail is becoming popular again. Because it works. Especially as a sequence. And by adding landing pages, you can serve prospects with lead generation magnets to create a sense of reciprocity prior to a purchase. Graham focuses on lead generation, ascension, win-back campaigns and generating referrals. Look out in 2017 for his new printed newsletters. These are an excellent vehicle for getting more referrals and creating ascension within your customer base. http://www.finelyfettled.co.uk/direct-marketing/

To learn more about Graham visit: http://www.finelyfettled.co.uk/direct-marketing-consultant/ To discuss your requirements please contact Graham http://www.finelyfettled.co.uk/west-yorkshire-marketing-consultant/ or call +44 1535 654930
Kevin's 2017 Goals
Kevin's 2017 goals are based around coaching and training. Kevin's business Appleby Consulting and Coaching has been going through a period of change, and in 2017 Kevin is increasing his focus on providing business coaching rather than delivering large consulting assignments. So, Kevin has 3 major objectives that are driving his 2017 goals.
One on one coaching and mentoring
Kevin already has a number of clients that he regularly mentors, but the change in focus will enable him to commit more time to this. In quarter one he has capacity to take on two or three new clients,