In this episode, we sit down with Paul Smith, a top Popl power user and seasoned marketing leader in higher education, to explore the ultimate conference strategy: before, during, and after. Paul shares a wealth of real-world experience, tactical insights, and practical frameworks for turning conferences into high-converting, high-energy lead gen machines. What You’ll Learn:Why in-person conferences still win in the age of AIHow to select conferences based on ROI, audience, and timingThe “Smoke Jumper Kit” for lean but effective booth setupsTactical booth engagement: The 3-hook method (📦🧠🔥)How to use nostalgia + booth prizes to spark conversationsPre-conference email and LinkedIn strategies to “prep the battlefield”Real-time lead scoring and CRM enrichment using PoplPost-conference follow-up: The speed-to-lead advantageGuest: Paul Smith, Director of Marketing at KualiHosts: Bryce Alsten & Ryan Alvarez-CohenSponsored by: Popl – Lightning Fast Lead CaptureFollow us here: Bryce Alsten, VP of Marketing and Operations at Popl 🔗 LinkedIn | Instagram | X Ryan Alvarez-Cohen, Chief Product Officer at Popl 🔗 LinkedIn | Instagram | X

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