There's been a shift towards recognizing bricks and mortar retailers can't compete with e-commerce giants, so they shouldn't try, and that's led to a focus on customer experience. For some retailers, the solution is technological. But no matter how much technology we throw at the future of retail, author and futurist Blake Morgan warns that companies that aren't thoughtful about that customer experience will fail. 5G will usher in a new era of shopping for both consumers and retailers: https://ftr.bz/5Gretail/pod  The Future of Shopping in the Age of AI: https://ftr.bz/EP105/pod

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