ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "What Is Generative Engine Optimization?"
Episode Synopsis
GEO is changing how people search—but is it replacing SEO? Our Director of SEO, Emily Murrah, breaks down what Generative Engine Optimization actually means, how it compares to SEO, and what practices should (and shouldn't) be doing to show up in AI search tools like ChatGPT, Gemini, and Perplexity.
More episodes of the podcast The Neon Buzz
SEO for Social Media
04/12/2025
Holiday Promotions for Your Busy Practice
06/11/2025
AI Roundtable: The Good, The Bad, & The Ugly
02/10/2025
Digital Scams Targeting Your Small Business
22/05/2025
The Art of Advertising Your Small Business
08/05/2025
Do You Really Need a Marketing Agency? Pt. 3
24/04/2025
Do You Really Need a Marketing Agency? Pt. 2
17/04/2025
In God we trust