The Negotiation

The Negotiation

Por: WPIC Marketing + Technologies
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.

The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.
255 episodios disponibles

Latest episodes of the podcast The Negotiation

Mostrando página 12 de 13

Scott Laprise | Communism, Guanxi, Innovation vs Adaptation, & Trying to Financially Analyze China 06/03/2020
Olivia Plotnick | All About WeChat - Mini-Programs, The Power of WOW, & Building Awareness vs. Building Relationships 04/03/2020
Kevin Johannes Wörner | Helping Chinese Corporates Innovate, Mobile-First Mobile-Only Differences For B2C & B2B, and the Future of AI and Big Data Analytics 26/02/2020
Cyril Ebersweiler | eCommerce Pre iPhone, Building the Worlds's #1 Hardware Accelerator, & The Next Big Thing 18/02/2020
Jacob Cooke | Special Edition Coronavirus Update 13/02/2020
Sarah Kutulakos | The Rise of the Middle Class and How eCommerce Has Changed Corporate Infrastructures 10/02/2020
Scott Silverman | Context Over Content, The Demand for Immediacy, & Experiential Marketing 31/01/2020
Lauren Hallanan | Live Commerce, Private Traffic & Idle Fish 28/01/2020
Tom Nixon | The Speed of China, An Innovation Mindset, & Reaching the 2nd, 3rd, and 4th Tier Cities With Your Marketing 24/01/2020
Rebecca Fannin | The Race for Technology Supremacy & Alibaba Life After Jack Ma 21/01/2020
Shawn Graham | From Politician to Chinese Business Consultant & The Importance of Building On-The-Ground Human Relationships in China 14/01/2020
Doug Pearce | Chinese Megabrands, Agency Pitching Best Practices, & Using KOLs and Social Marketing in China 09/01/2020
William Bao Bean | China's First Startup Accelerator, The Chinese Entrepreneur's Modus Operandi, & SOSV's Asia Investment Thesis 07/01/2020
Bessie Lee | 3 Decades of Marketing in China, Marketing Technology Startups, and How AI Is Disrupting it All Everywhere 20/12/2019
Elizabeth Campbell | PPC West vs. East, Forming Chinese Marketing Teams, and the Value of Custom Built China Data Analytics Software 18/12/2019
Sally Zhang | A Masterclass in Dominating Alibaba's Taobao eCommerce Platform 10/12/2019
Jordan Rosenberg | Unpacking China's Relationship With Bitcoin, Blockchain, and Cryptocurrencies 03/12/2019
Singles Day Recap with Hao Lin of Alibaba Cloud & Joseph Cooke of WPIC Marketing + Technologies 15/11/2019
Mathias Chaillou | China's Video Platforms, Risk Tolerance of Chinese Brands, and the Changing Agency Landscape in China 12/11/2019
Todd Embley | Being An Expat Entrepreneur, Building Asia's First Tech Accelerator, and VC Investing in China 31/10/2019
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