ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Latest episodes of the podcast The Near Memo
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How Nerdy Nuts Co-Founder Blended Creativity, PR, Influencer Marketing, and Tiktok to Fuel Success
01/10/2022
Google goes Astroturf, iOS elevates search but fails, Search alternatives are blooming, why?
15/09/2022
The demise of local audiologists, Content bots for local news, Facebook shutters Neighborhoods
09/09/2022
Google Quick Read- useful or Gen Z bone? Why are Google Posts rejected? Why Nextdoor needs local seo
01/09/2022
Shopify Influencer Play, Google’s Human Content Update; Why now? Google’s AI First Approach is wrong
25/08/2022
Shopify invests in email, End of location intelligence, E-commerce not eating retail, it is retail
05/08/2022
Instagram evolves (?), Google turns off reviews for women’s clinics , Google Commerce SERP Trends
29/07/2022
Amazon & Google pander to the FTC, American Privacy Act: Opt-In/Out Battle, Instagram goes local
22/07/2022
Indie Bookstores Rebound, Privacy abuses both public & private, Ages 18-25 shun Google for Tik-Tok
15/07/2022
EU passes Digital Markets & Digital Services Acts to rein in big tech & prevent fraud & deception
10/07/2022
Entities not keywords, key to search, Google Offers shows playbook, Data privacy even more important
01/07/2022
Google Search Quality Declining?, Google Local Test & Self-preferencing, Shifting search behaviors
23/06/2022
The power of great CX, What % of searches are local? Antitrust laws & how marketing might change
17/06/2022
Amazon doing Local Ads, Yep it, Apple BNPL & Search developments, Auto created Google Ads showing up
09/06/2022
Apple search engine, GBP product kerfuffle, Walmart stores to be used for 3rd party local delivery
04/06/2022
Walmart does drones, GML: AI, automation & images are future, Local inventory ad unit mimics 3-pack
27/05/2022
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