The Near Memo

The Near Memo

Por: Greg Sterling, Mike Blumenthal & David Mihm
Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
244 episodios disponibles

Latest episodes of the podcast The Near Memo

Mostrando página 12 de 13

Biden encourages all departments to go all in on increasing competition, Will Craiglist decline create opportunity for NextDoor?, Will public notification of facial recognition deter shoppers? 16/07/2021
Google Play store antitrust suit futile?, Good Local content makes the difference, Yext 09/07/2021
FB Bulletin = newsletter + social, Shopify creates Ad Network, Supreme Court Ruling re-opens scraping question 02/07/2021
FLoC is flailing, Privacy Success of DuckDuckGo, Businesses need employee vaccination policies 25/06/2021
The local arc from inventory to ordering to monopoly and consolidation 18/06/2021
Apple killed email? Google’s crazy Local business names; In person conferences are wonderful & weird 11/06/2021
Fake Review Solutions, Google’s Grand Vision for Search, How a Local Bookstore Fought Amazon & Won 04/06/2021
Confession of a Local Guide, Google’s push for privacy, SMB Platforms for marketing & ops automation 29/05/2021
Are Yelp’s problems self-inflicted?; Google I/O AI & Local Shopping; Google going into Retail, really? 21/05/2021
Shopify makes the case for local ecommerce, Why do consumers desire to buy local but still buy at Amazon?; How did Google win the review wars vs Yelp? 14/05/2021
Apple Tracking Opt-in Only 4%, Shopify focuses on helping SMB be better, Facebooks Neighborhood, a NextDoor clone, is likely to be like Nextdoor but worse 07/05/2021
Is Apple being paternalistic to not allow advertisers to provide ATT incentives? Can Yelp make their way with transactions? Amazon, amazing profits, amazing (& ruthless) efficiencies 30/04/2021
Zagat reviews, but shorter & more visual, rise from the Google ashes; The FTC ability to levy fines as a deterrent is knee capped by SCOTUS; Apple privacy changes AND review capability coming this week. 23/04/2021
Episode 11: FB Survey: increased SMB e-commerce & struggles, What will consumers do when the economy opens? SubStack creates program to develop local news 16/04/2021
Episode 10: SWYFT Opens New Avenues for SMBs to compete with Prime, Is the FTC getting serious about review enforcement, So long Yahoo Answers, will anyone get this product category right? 09/04/2021
Episode 9: Website Builder SquareSpace acquires restaurant backend restaurant system Tock; Google My Business shoots themselves in the Messaging foot; GroundTruth stays true to the SMB and acquires display advertising platform, Addy 02/04/2021
Episode 8: Google fights with Rand Fishkin over “zero-click” searches. Can a rating only review ever be defamatory? Will Yahoo’s brand rise from the ashes as a Verizon subscription service? Written by Near Media Filed under Conversations 27/03/2021
Episode 7:The impact of a year of covid ⁃Surveys indicate the vast majority of consumers favor rigorous mask enforcement by businesses ⁃Online commerce is becoming table stakes for small local businesses ⁃The trends in advertising and privacy fa 19/03/2021
Episode 6: How the advertising duopoly has created alternative income models, Tock, the restaurant friendly delivery model, Deconstructing Google’s recent post about Local Guides and Photo Updates 12/03/2021
Episode 5: Google’s privacy first stance benefits ...Google, What is the reality of the public’s trust in Google, How Volvo going direct portends radical shifts for car dealers 04/03/2021
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