The Near Memo

The Near Memo

Por: Greg Sterling, Mike Blumenthal & David Mihm
Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
244 episodios disponibles

Latest episodes of the podcast The Near Memo

Mostrando página 11 de 13

Apple Maps goes from goat to great, Twitter needs new model, Fired Xooglers sue over Don’t be evil 03/12/2021
Uberall consumer survey: 50% of search is local, Apple Maps pushes business discovery & AR forward 19/11/2021
Vista rebrand elegance, Opportunities for new search engines, Google expands SMB propaganda campaign 13/11/2021
Google My Business Rebrand - Is it a chance to fix GMB or an opportunity to nuke part of the stack? 06/11/2021
Amazon local BOPIS, Impact of images in Google Local search, Google Local driving the most leads 30/10/2021
FTC: mobile ISPs abuse privacy, Snap blames Apple for shortfall, Performance ads an analytics scam? 22/10/2021
FTC lays groundwork for review fines; Amazon creates a stealth offline catalog; Google Lens surfacing Local Packs with product shots 15/10/2021
Squarespace’s “Everything to Sell Anything,” Google vs. Lowe, and Has the Local Pack Outlived Its Usefulness? 08/10/2021
Google Enhances Lens for Image Based Commerce, Yelp Goes Front of House SAAS for Restaurants, Amazon and Facebook stymied by new consumer attitudes toward privacy 01/10/2021
Can new retail formats save traditional stores? How many real customers does Wix have? Will we see opt-in privacy options and what does it mean for marketers? 24/09/2021
Shopify benchmarks SMB CAC; Reviews tell the story of Walmarts inventory woes; Twitter & WhatsApp now offering local business pages 17/09/2021
B2B sales have changed forever with self serve playing an ever larger role. Why is leading digital wallet Apple Pay uptake still so low? Will Facebook’s SmartGlasses make it out of the gate? 10/09/2021
MailChimp priced at $10b for Intuit proves value of SMB SAAS, 1-800-Contacts sues Warby Parker over trade name use in Adwords, Will Yahoo have a new life after Verizon sale? 04/09/2021
Biden encourages all departments to go all in on increasing competition, Will Craiglist decline create opportunity for NextDoor?, Will public notification of facial recognition deter shoppers? 03/09/2021
Walmart to make deliveries for SMBs, The SMB social media disconnect, Thinking about Apple reviews 27/08/2021
FTC takes big swing at FB, Survey: What SMBs really need, Can a Local food delivery co-op compete? 21/08/2021
Google devastates local food delivery, The boom in pet adoption leaves Vets overwhelmed, Amazon sellers paying to delete negative reviews 13/08/2021
Yelp’s Positive Q2 Reports, When do SMBs Hire Key Roles & How to Create Content When AI Writes Well 06/08/2021
FB profits on way to metaverse, Apple & SnapChat up their SMB Maps play & Privacy seems less likely 30/07/2021
Google makes reviewing easy by adding attributes to restaurant reviews, Fake reviews are costly to SMBS but Google seems incapable of squashing them, Square’s new bank is a threat to traditional SMB banking relationships 23/07/2021
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