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Latest episodes of the podcast The Near Memo
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Earth Day promos damage reputation, CX - more than a #, SMBs need an integrated digital approach
07/05/2022
Ratings vs Review Text, Can G Ad automation replace agencies?, Will Musk torpedo Twitter ads?
30/04/2022
Amazon’s Buy with Prime; AI content & the future of the internet, What content drives SMB research?
22/04/2022
Google: Ad Domination, Self-Updating Maps reflects failure to engage, Mobile SERP are Image Serps
15/04/2022
Live Inventory Improves 3-Pack Rank, LocalU-Spam, Review & Vicinity Update, GA4 Sucks-what’s next?
08/04/2022
Antitrust Laws Closer, Google partners with CVS on appts, Consumer review trust down but usage is up
03/04/2022
Google goes local w/ product search; FTC: HomeAdvisor cheated SMBs; SMBs dislike direct sales model
18/03/2022
Google Sued Over GBP Order CTA, Publishers Sue Ad Providers, Yelp’s 2021 Traffic Declines
11/03/2022
Review reliance up but trust is down; Amazon kills bookstores for Grocery Business, Nextdoor #s
04/03/2022
Google spams Congress w/ SMB emails, Amazon hits $31B in Ad sales, Apple Tap to Pay available soon
10/02/2022
GMB PWND by spammer, Google moves toward contextual advertising & The FTC updates review guidelines
28/01/2022
Bill to end surveillance ads, SMB use of SAAS tools low & growing, Niantic’s path to the metaverse
21/01/2022
Vendasta buys MatchCraft, Business required vax shows path, TLDR bill requires TOS simplification
14/01/2022
In God we trust