In his teens, Ruben Dua watched his Dad watering trees and saw an opportunity. He also observed him taking the time to connect with people in every day interactions in his practice as a physician. This was the inspiration for how Ruben decided to spend his life and make his mark on the world. Ruben is the CEO and founder of Dubb.com, a frictionless video communication platform that transforms the way people create trust in business relationships. In this conversation we talk about how he sees the  opportunity to more easily build trust through authentic communication and how he is leading his 21st century organization with an unconventional paradigm.
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