Selling Radio Today, Tomorrow and Beyond

The NAB Podcast
01/06/2020 33 min
Selling Radio Today, Tomorrow and Beyond

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Episode Synopsis

The Radio Advertising Bureau’s Senior Vice President of Professional Development Jeff Schmidt details the current state of radio advertising, how sellers can effectively engage clients, the type of campaigns they should be creating, which local clients to prioritize and more. Also, more specifics on NAB's Coronavirus Response Toolkit for Broadcasters.

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