Inside the Evolving Viewing Habits of Everyday Americans

The NAB Podcast
11/03/2019 13 min
Inside the Evolving Viewing Habits of Everyday Americans

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Episode Synopsis

Jillian Andersen, research director, MRI-Simmons joins NAB’s vice president of Research Dan McDonald to discuss findings from MRI-Simmons’ recent Cord Evolution study, how the overall viewing habits of Americans are evolving and what it all means for television broadcasters.

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