🌍 Going Global: Multilingual Content & International Expansion with Tamara Ceman 🚀

In this episode of The Multilingual Content Podcast, host Nicola Calabrese sits down with Tamara Ceman, a seasoned marketing director in B2B SaaS, to explore the challenges and opportunities of international expansion and multilingual content strategy. 🎯

Tamara's career journey is anything but conventional—starting as a copywriter and evolving into a leader in Voice of the Customer programs for industry giants like Microsoft. She shares insider strategies on product-led growth (PLG), localization, and global marketing that every founder, product manager, and marketer should know.

✨ Key Takeaways:
✅ Identifying Viable International Markets – How to assess market readiness for PLG success.
✅ Localization Beyond Language – A holistic approach that includes design, onboarding, and messaging.
✅ Competitive Analysis – Researching competitors to carve out your unique positioning.
✅ Pricing & Compliance – Navigating the complexities of international pricing and regulations.
✅ AI in Localization – How AI is shaping (and sometimes falling short in) multilingual content.

Tamara’s expertise offers a roadmap for global success, ensuring a seamless user experience across regions.

🎧 Tune in now for actionable insights on taking your B2B SaaS company global!

📩 Connect with Tamara: https://www.linkedin.com/in/tamaraceman/
🌐 Learn more about Undertow: undertowlanguages.com

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