Whitney joined The Preiss Company in 2022 and serves as the Senior Vice President of Innovation and Technology.She is responsible for the development of revenue generating technology initiatives serving the TPCO portfolio and broader multifamily markets. Whitney has an innate and recognized passion for driving innovative technology—paired with operational best practices—to maximize performance. Her customer-first leadership approach delivers market-specific solutions focused on increasing revenue, managing risk, and decreasing expense through technology.Prior to TPCO, Kidd co-founded the connectivity scoring company, ROVR Score which provides owners and operators a platform to monitor, score, and promote the quality of internet connectivity at multifamily communities. As an active partner, she oversaw the operations, sales, and go to market strategy for the organization, expanding to 50,000 student housing beds, 16,000 multifamily units, and 75 communities in the first year of business.

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