A lot of MSPs spend the majority of their time focused on revenue growth, and for good reason. If you're not growing, you're shrinking.
But, not all revenue is the same. In fact, some revenue types may actually be harming your managed services growth. Confused? Don't be. There are some really simple metrics you can use to begin aligning your MSP practice towards a pro-growth future.
 
Revenue Mixture: What is it?

Proactive IT offerings (i.e., your managed services deliverables)
Professional services (non-recurring services such as consulting)
Hardware & Software


Revenue Mixture and Why It's Important

Revenue mixture can tell you a lot about who you really are
One of the most important MSP KPIs you can track
Revenue mixture can help your MSP practice Promote proactive IT products
Properly prioritize your reactive revenue streams
Add discipline to your practice regarding new clients
Improve valuation

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