For 25 years MSPs have been attempting to communicate why they are necessary to their clients. For existing managed services customers, this value makes sense since they already know what they are receiving.  
However, in the age of cybersecurity threats and ransomware, the value of the MSP (or MSSP) should be even more simple and powerful to identify. If this is the case, why do articles like this exist?  
 
Highlights:  
Outsourcing vs Managed Services, Again 
MSP vs MSSP 
Failing to Address Internal Client Risks is the Problem! 
 
MSP Zone Materials: 6 risk factors customers assess when hiring an MSSP - Channel Asia

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