Ep 90: The Power of a Fresh Start - Lino Ferreira

09/10/2025 27 min Episodio 90
Ep 90: The Power of a Fresh Start - Lino Ferreira

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Episode Synopsis

In this week’s episode, Michael Avery sat down with Lino Ferreira, who reflects on the lessons learned after selling their family business, The Fruitspot, to Massmart - and navigating the complex realities of M&A. Starting over in a 30m² kitchen, Lino and his son built Ferreira Fresh into a powerhouse moving over 250 tons of produce daily. After weathering the impact of COVID and forming a strategic 40% partnership with Vuna Partners, they’re now targeting R2 billion in revenue.

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