Ever wondered why Black Friday makes us click ‘buy now’? In the first episode of series two, Dr. Tom is joined by behavioural finance expert, Greg Davies, and Emmy-winning stylist, David Zyla, to explore the emotional triggers behind shopping sprees. From creating pause points to avoid costly mistakes, and understanding why our feelings drive decisions, they share how to shop smarter (and win). Tune in and rethink how Black Friday isn't just about bargains, it's about behaviour.
Considerations 
Please note the views expressed by contributors to this podcast are their own and should not be taken as advice. If you need advice, please speak to a financial adviser. AI was used in the editing of this podcast. 
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Get to know Dr. Tom
Dr. Thomas Mathar (or Dr. Tom) is not only an author, podcast host, and speaker on all things financial wellbeing – he’s also an expert in financial psychology, behavioural science, and longevity education. 
Dr. Tom has a unique drive to help you live a happy, long and rich life. You can pick up positive new habits on the Money:Mindshift podcast, or check out Dr. Tom's new book: ‘Your Path to Prosperity: How to fund a happy and long life.'
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And a huge thank you to our guests, Greg Davies and David Zyla
Greg Davies is a leading expert in behavioural finance, and the Head of Behavioural Finance at Oxford Risk. You can follow Greg Davies on LinkedIn.
David Zyla is an Emmy award-winning stylist, and best-selling author of: 'Color Your Style: How to wear your true colors', and 'How to Win at Shopping'. You can find out more on his website: davidzyla.com.

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